Forefront | Blog
Forefront 2017 – Issue 2
August 12, 2017
This issue of Forefront addresses some concerns with the retail industry. The beginning of 2017 saw numerous bankruptcies and big box store closings. Macy’s and JCPenney are selling their company-owned real estate to provide the financial runway for rebranding and website strategies. Others like Sears are selling off brands like Kenmore and Craftsman, which arguably were a reason to shop there, to pursue a database strategy of consumer behavior. All retail seeks to rebrand and reposition. Some will survive, many won’t. – Patrick O’Keefe
